In an Apple market-product grid for its personal computer line, the professional segment of medium/large businesses seems willing to purchase all of the items in Apple's product line. This allows Apple to enjoy cost savings due to
A) segment differentiation.
B) marketing synergies.
C) product synergies.
D) segment repositioning.
E) product differentiation.

Question

Quizplus · Accepted Answer

Marketing synergies occur when a company can market multiple products to the same segment, leading to cost savings in marketing efforts.

In an Apple Market-Product Grid for Its Personal Computer Line