Figure 9-9
-The perceptual map in Figure 9-9 above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?
A) tea
B) fruit-flavored drinks
C) sugared soft drinks
D) regular milk
E) coffee

Question

Figure 9-9
-The perceptual map in Figure 9-9 above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?
A) tea 
B) fruit-flavored drinks 
C) sugared soft drinks 
D) regular milk 
E) coffee

Quizplus · Accepted Answer

The new beverage is higher-than-average in nutrition and is intended for adults. Tea is also perceived as being higher-than-average in nutrition and is intended for adults. Therefore, it will probably be most useful to promote the drink as similar to tea.

Figure 9-9 -The Perceptual Map in Figure 9-9 Above Shows Adult Perceptions