________ is an example of a public source of information consulted during an external search as part of the purchase decision process.
A) People magazine advertising
B) Consumer Reports magazine
C) A salesperson at the Apple Store
D) Your brother-in-law
E) A point-of-purchase display at Target

Question

Quizplus · Accepted Answer

Consumer Reports magazine is a public source of information that provides unbiased reviews and comparisons of products, which consumers can consult during an external search in the purchase decision process.

________ Is an Example of a Public Source of Information