Satisfaction or dissatisfaction during __________ most strongly influences consumer communications and repeat-purchase behavior.
A) consideration set assessment
B) prepurchase behavior
C) evaluative criteria selection
D) the postpurchase stage
E) information search

Question

Quizplus · Accepted Answer

The postpurchase stage is when consumers evaluate their purchase, leading to satisfaction or dissatisfaction, which influences future communications and repeat-purchase behavior.

Satisfaction or Dissatisfaction During __________ Most Strongly Influences Consumer Communications