When purchasing a product, the fear of physical harm, a large financial outlay required to buy the it, fear of poor product performance, and fear of disapproval from friends can all contribute to
A) consumer angst.
B) cognitive dissonance.
C) purchase anxiety.
D) perceived risk.
E) consumer cynicism.

Question

Quizplus · Accepted Answer

Perceived risk refers to the potential negative consequences a consumer anticipates when making a purchase, including physical harm, financial loss, poor performance, and social disapproval.

When Purchasing a Product, the Fear of Physical Harm, a Large