In the VALS framework, consumers motivated by ideals are guided by knowledge and principles. One segment of the two Ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in right/wrong for a good life and have a strong connection to church and family.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

Believers are one of the Ideals-motivated groups in the VALS framework. They have fewer resources, are conservative, and have strong beliefs in traditional values, such as religion and family.

In the VALS Framework, Consumers Motivated by Ideals Are Guided