In the VALS framework, achievement-motivated consumers who have fewer resources than Achievers are called
A) Believers.
B) Experiencers.
C) Strivers.
D) Makers.
E) Survivors.

Name: In the VALS framework, achievement-motivated consumers who have fewer resources than Achievers are called A) Believers. B) Experiencers. C) Strivers. D) Makers. E) Survivors.
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Strivers are achievement-motivated consumers with fewer resources than Achievers in the VALS framework.

In the VALS Framework, Achievement-Motivated Consumers Who Have Fewer Resources