A firm conducting an environmental scan of the marketplace might uncover key ________ such as the growing popularity of personalized marketing, to the increasing emphasis on reuse rather than disposal of products and resources, to the importance of visual search, artificial intelligence, and blockchain technologies.
A) profits
B) responsibilities
C) idealisms
D) codes
E) trends

Question

Quizplus · Accepted Answer

Environmental scanning involves identifying trends that can impact the business environment, such as technological advancements and changes in consumer behavior.

A Firm Conducting an Environmental Scan of the Marketplace Might