Volkswagen achieved spectacular success in the late 1990s by targeting the "nostalgia" segment, 35- to 54-year-old baby boomers, with its technology-laden New Beetle. Which of the generic business strategies did Volkswagen most likely use to launch the New Beetle?
A) differentiation focus
B) cost leadership
C) differentiation
D) cost focus
E) marketing focus
Correct Answer:
Verified
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Q90: A cost focus strategy refers to one
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Q94: One of the generic business strategies that
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