The salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service during which stage in the personal selling process?
A) approach
B) preapproach
C) presentation
D) prospecting
E) follow-up

Question

Quizplus · Accepted Answer

The presentation stage is where the salesperson actively demonstrates the product or service, aiming to create interest and desire in the prospect.

The Salesperson's Objective Is to Begin Converting a Prospect into a Customer