Snapchat recently released a link to an augmented reality image of Michael Jordan, which showed the basketball player wearing the newest model of sneakers.Users could then "walk around" Jordan, view the product, and tap into the Snap Store to make a purchase. This is an example of
A) social commerce technologies.
B) a database.
C) an algorithm.
D) webrooming.
E) customerization.

Question

Quizplus · Accepted Answer

This is an example of social commerce technologies, where social media platforms are used to facilitate online shopping experiences, such as viewing and purchasing products directly through the platform.

Snapchat Recently Released a Link to an Augmented Reality Image