Ben & Jerry's mission-driven approach led the company to successfully implement many highly creative organizational and marketing strategies. One example is
A) ISO 9000, promoting the quality concept through its commitment to making the finest ice cream from the best ingredients.
B) "linked prosperity," which encourages the success of all constituents including employees.
C) Regeneration Nation, generating enough revenue for the firm to be a completely nonprofit organization.
D) Give and Go, donating 10 percent of its net profits to local charitable causes and an additional 5 percent to support producers that practice sustainable farming.
E) elimination of single-use plastic by discontinuing the offering of plastic straws and spoons.
Correct Answer:
Verified
Q15: A _ is a nongovernmental organization that
Q16: A nonprofit organization is
A) a nongovernmental organization
Q17: A for-profit organization refers to
A) a subsidiary,
Q18: In marketing, an organization refers to
A) a
Q19: Profit refers to
A) the point at which
Q21: Strategy refers to
A) an organization's long-term course
Q22: The level in an organization where top
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