In marketing terminology, the current trend of consumers moving to streaming options to view TV programming and other video is known as
A) the Internet of Things (IoT).
B) over-the-top (OTT).
C) stream-it-all (SIA).
D) advanced technology packaging (ATP).
E) device-ready programming (DRP).

Question

Quizplus · Accepted Answer

Over-the-top (OTT) refers to the delivery of TV and film content via the internet, bypassing traditional cable or satellite television services. This term is commonly used to describe the trend of consumers opting for streaming services.

In Marketing Terminology, the Current Trend of Consumers Moving to Streaming