When the Campbell Soup Co. introduced its new Slow Kettle Style Soups, its advertising touted restaurant-quality soup with authentic ingredients and unique flavors available at the grocery store. What type of product advertisement was it most likely using in its ads?
A) reminder
B) pioneering
C) reinforcement
D) comparative
E) competitive

Question

Quizplus · Accepted Answer

Pioneering advertising is used to introduce a new product or service to the market. In this case, Campbell Soup Co. was introducing its new Slow Kettle Style Soups, so it is most likely using pioneering advertising in its ads.