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In 2000, a 30-Second Ad During the Super Bowl Cost

Question 78

Multiple Choice

In 2000, a 30-second ad during the Super Bowl cost $2.1 million. By 2019, the cost had more than doubled to $5.25 million for a 30-second spot. The most likely reason for the escalating cost is that


A) the number of TV viewers of the Super Bowl has become very large.
B) the ads are much more elaborate and therefore more expensive to produce.
C) the NFL knows advertisers will pay anything it wants.
D) the ad agencies have dramatically increased their creative and production fees.
E) the companies that create Super Bowl ads do not have to run any other ads all year.

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