Advertisers use a mix of media forms and vehicles to maximize the ________ of the message to the target audience while at the same time minimizing
A) medium; effort.
B) exposure; costs.
C) rating; frequency.
D) rating; share.
E) CPM; GRP.

Question

Quizplus · Accepted Answer

Advertisers aim to maximize exposure to reach as many people in the target audience as possible while minimizing costs to stay within budget constraints.

Advertisers Use a Mix of Media Forms and Vehicles to Maximize