Gross rating points (GRPs) are determined by the formula
A) reach multiplied by frequency.
B) reach multiplied by rating.
C) cost multiplied by frequency.
D) cost divided by reach.
E) cost divided by audience size times 1000.

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) are calculated by multiplying reach (the percentage of the target audience exposed to the advertisement) by frequency (the number of times the audience is exposed to the advertisement).

Gross Rating Points (GRPs) Are Determined by the Formula