The acronym that stands for the cost of reaching 1,000 individuals or households with the advertising message in a given medium is referred to as
A) GRP.
B) CPT.
C) TMP.
D) CPM.
E) CT.

Question

Quizplus · Accepted Answer

CPM stands for "Cost Per Mille," where "Mille" is Latin for thousand. It is a metric used in advertising to denote the cost of reaching 1,000 individuals or households with an advertising message.

The Acronym That Stands for the Cost of Reaching 1,000