When people outside the target market for the product see a firm's advertisement, it is referred to as
A) wasted coverage.
B) media divergence.
C) dual exposure.
D) overexposure.
E) advertising spillover.

Question

Quizplus · Accepted Answer

Wasted coverage occurs when advertisements reach individuals who are not part of the intended target audience, leading to inefficiencies in advertising efforts.

When People Outside the Target Market for the Product See