When Arturo went to get his newspaper, he found the paper in a plastic bag along with a box containing one dose of Alka-Seltzer Heartburn Relief medication. In this example, which type of sales promotion is Alka-Seltzer using?
A) a sample
B) a deal
C) a premium
D) a point-of-purchase display
E) an introductory offer

Question

Quizplus · Accepted Answer

Alka-Seltzer is using a sample as a sales promotion technique by providing a free dose of their Heartburn Relief medication along with the newspaper, allowing consumers to try the product without purchasing it.

When Arturo Went to Get His Newspaper, He Found the Paper