For marketers, the primary objective of a point-of-purchase display is to
A) eliminate the need for any special pricing promotion.
B) retaliate against competitors' actions.
C) encourage present customers to make recommendations to friends.
D) build business inventory.
E) increase product trial and provide in-store support for other promotions.

Question

Quizplus · Accepted Answer

Point-of-purchase displays are designed to attract customers' attention and encourage them to try the product, often supporting other in-store promotions to boost sales.

For Marketers, the Primary Objective of a Point-Of-Purchase Display Is