Nabisco used a freestanding rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a
A) sample.
B) freestanding insert.
C) point-of-purchase display.
D) premium.
E) deal.

Question

Quizplus · Accepted Answer

A point-of-purchase display is a marketing strategy where products are placed in a prominent location in a store to attract consumer attention and encourage impulse buying. The freestanding rack shaped like a bus is an example of this type of display.

Nabisco Used a Freestanding Rack in the Shape of a Bus