Methods for obtaining nonpersonal presentation of an organization, product, or service without direct cost, such as news releases, news conferences, and public service announcements, are referred to as
A) promotional strategies.
B) cooperative advertising.
C) public promotions.
D) market-oriented promotions.
E) publicity tools.

Question

Quizplus · Accepted Answer

Publicity tools are methods used to gain media coverage and public attention without direct cost, such as news releases and public service announcements.

Methods for Obtaining Nonpersonal Presentation of an Organization, Product, or Service