During a recent winter immunization campaign, the Centers for Disease Control and Prevention used the media to encourage all Americans to be vaccinated against the seasonal flu virus. This is an example of a ________, in which the media donated free space and airtime.
A) news release
B) news conference
C) public service announcement
D) cooperative advertisement
E) charitable advertisement

Question

Quizplus · Accepted Answer

A public service announcement (PSA) is a message in the public interest disseminated by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue, such as vaccination.

During a Recent Winter Immunization Campaign, the Centers for Disease