Promotion represents one element in the marketing mix. Promotion consists of communication tools, including advertising, direct marketing , sales promotion, public relations, and
A) channels.
B) merchandising.
C) personal selling.
D) innovation.
E) branding.
Correct Answer:
Verified
Q12: Communication is the process of conveying a
Q13: A primary function of the promotional mix
Q14: Integrated marketing communications (IMC) programs coordinate a
Q15: Advertising, personal selling, sales promotion, public relations,
Q16: The _ is used in part used
Q18: Allegra is an antihistamine. To create brand
Q19: In a marketing context, the acronym IMC
Q20: Disney uses an integrated marketing communications program
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