A small agrichemical laboratory with a very small marketing budget develops a seed that produces grass that grows two inches high and no higher. Which promotional element should it use to communicate its discovery?
A) advertising
B) personal selling
C) sales promotion
D) publicity
E) missionary sales
Correct Answer:
Verified
Q96: Which of these is a strength of
Q97: Personal selling refers to
A) a customer-directed flow
Q98: What is the nature of the "paid"
Q99: Which promotional mix alternative has the advantage
Q100: Which of these describes a disadvantage associated
Q102: A form of communication management that seeks
Q103: _ have grown dramatically and allow public
Q104: The local radio station broadcast a story
Q105: Lenox China Co. would like to get
Q106: All of these are tools used by
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