Ford held the Hall of Fans Sweepstakes in partnership with the PBR (Professional Bull Riding) World Finals. Participants entered online for the chance to win a new 2019 Ford F-150 truck and a VIP trip for two to the PBR World Finals in Vegas. Which promotional element was Ford using here?
A) advertising
B) personal selling
C) publicity
D) sales promotion
E) direct marketing
Correct Answer:
Verified
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Q134: Sales promotion refers to
A) a short-term inducement
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Q137: Direct marketing refers to
A) individualized communications programs
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Q139: Like personal selling, _ often consists of
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