Question 1

Brand creative director at Taco Bell Tracee Larocca describes her job as making "sure that all of our communications have the same look, tone, and feel across all platforms," which could be described as

Accepted Answer

Integrated marketing communications involves ensuring that all forms of communications and messages are carefully linked together, which aligns with Tracee Larocca's description of her role.

Question 2

The integrated marketing communications approach for Taco Bell seeks to

Accepted Answer

The integrated marketing communications approach involves coordinating all forms of communication and touchpoints to provide a consistent message and experience across all channels, which includes in-store posters and various media forms.

Question 3

The National Do Not Call Registry was created to give Americans a tool for maintaining their privacy on home telephone lines. More than ________ percent of all households are registered.

Accepted Answer

The answer of The National Do Not Call Registry was...

Question 4

Throughout its history, Taco Bell has

Accepted Answer

Taco Bell is known for its creative promotional activities, such as unique marketing campaigns and collaborations that have helped it stand out in the fast-food industry.

Question 5

Figure 18-1
-Figure 18-1 above depicts the communication process, which consists of 10 key elements (Boxes A through J). Identify and briefly describe each of the 10 elements.

Accepted Answer

The answer of  Figure 18-1
-Figure 18-1 above depicts the...

Question 6

All of these are challenges and opportunities that direct marketing faces in global markets except which?

Accepted Answer

The European Union has not deregulated the use of web "tracking" tools; instead, it has implemented strict regulations to protect consumer privacy, such as the General Data Protection Regulation (GDPR).

Question 7

The European Union passed a consumer privacy law, called the ________, after several years of discussion with the Federation of European Direct Marketing and the UK's Direct Marketing Association.

Accepted Answer

The Data Protection Directive was a significant EU law aimed at protecting personal data and privacy, which was discussed with various marketing associations before being passed.

Question 8

What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?

Accepted Answer

The answer of What are the strengths/advantages and weaknesses/disadvantages of...

Question 9

The European Union passed a law called the E-Privacy Directive to

Accepted Answer

The E-Privacy Directive was established to provide explicit data privacy laws for website owners, focusing on the protection of personal data and privacy in electronic communications.

Question 10

List and briefly describe the key elements of the communication process.

Accepted Answer

The answer of List and briefly describe the key elements...

Question 11

Factors such as differences in payment methods (lack of credit and credit cards), the need for improved reliability and security with regard to the mail, telephone, and Internet systems, and government regulations create challenges for ________ in the global market.

Accepted Answer

Direct marketing faces challenges in the global market due to differences in payment methods, and the need for improved reliability and security in communication systems and government regulations.

Question 12

List the key elements of the promotional mix. Why are they used?

Accepted Answer

The answer of List the key elements of the promotional...

Question 13

Identify and briefly describe each of the five promotional elements.

Accepted Answer

The answer of Identify and briefly describe each of the...

Question 14

What are the strengths/advantages and weaknesses/disadvantages of using publicity in the promotional mix?

Accepted Answer

The answer of What are the strengths/advantages and weaknesses/disadvantages of...

Question 15

What are the strengths/advantages and weaknesses/disadvantages of using advertising in the promotional mix?

Accepted Answer

The answer of What are the strengths/advantages and weaknesses/disadvantages of...

Question 16

Proponents of Do-Not-Track regulations suggest that website owners that use cookies to collect information about consumers' shopping habits should only do so

Accepted Answer

Proponents of Do-Not-Track regulations advocate for consumer privacy, suggesting that websites should collect data only with the explicit consent of the consumer.

Question 17

According to Tracee Larocca, brand creative director at Taco Bell, the restaurant chain recognized a cultural shift from 'food as fuel' to

Accepted Answer

Tracee Larocca noted that Taco Bell recognized a cultural shift towards viewing food as an experience, reflecting a broader trend where consumers seek more than just sustenance from their meals.

Question 18

The advertising campaign, "Think Outside the Bun" was designed for Millennials and belongs to which brand?

Accepted Answer

The "Think Outside the Bun" campaign was created by Taco Bell to appeal to a younger audience, including Millennials, by emphasizing their non-traditional fast-food offerings compared to typical burger chains.

Question 19

A new version of the Data Protection Directive in the EU, called the ________, addresses consumer privacy for social networks and cloud computing.

Accepted Answer

The General Data Protection Regulation (GDPR) is a new version of the Data Protection Directive in the EU that addresses consumer privacy for social networks and cloud computing.

Question 20

Direct marketing faces several challenges and opportunities in global markets. Several countries, such as the United Kingdom, Australia, and Japan, have requirements for mandatory "opt-in," which means

Accepted Answer

Potential customers must give permission to include their name on a list for direct marketing solicitations, which is what "opt-in" means.

Quiz 18: Advertising, Sales Promotion, and Public Relations

Brand creative director at Taco Bell Tracee Larocca describes her job as making "sure that all of our communications have the same look, tone, and feel across all platforms," which could be described as

The integrated marketing communications approach for Taco Bell seeks to

The National Do Not Call Registry was created to give Americans a tool for maintaining their privacy on home telephone lines. More than ________ percent of all households are registered.

Throughout its history, Taco Bell has

Figure 18-1 -Figure 18-1 above depicts the communication process, which consists of 10 key elements (Boxes A through J). Identify and briefly describe each of the 10 elements.

All of these are challenges and opportunities that direct marketing faces in global markets except which?

The European Union passed a consumer privacy law, called the ________, after several years of discussion with the Federation of European Direct Marketing and the UK's Direct Marketing Association.

What are the strengths/advantages and weaknesses/disadvantages of using personal selling in the promotional mix?

The European Union passed a law called the E-Privacy Directive to

List and briefly describe the key elements of the communication process.

Factors such as differences in payment methods (lack of credit and credit cards) , the need for improved reliability and security with regard to the mail, telephone, and Internet systems, and government regulations create challenges for ________ in the global market.

List the key elements of the promotional mix. Why are they used?

Identify and briefly describe each of the five promotional elements.

What are the strengths/advantages and weaknesses/disadvantages of using publicity in the promotional mix?

What are the strengths/advantages and weaknesses/disadvantages of using advertising in the promotional mix?

Proponents of Do-Not-Track regulations suggest that website owners that use cookies to collect information about consumers' shopping habits should only do so

According to Tracee Larocca, brand creative director at Taco Bell, the restaurant chain recognized a cultural shift from 'food as fuel' to

The advertising campaign, "Think Outside the Bun" was designed for Millennials and belongs to which brand?

A new version of the Data Protection Directive in the EU, called the ________, addresses consumer privacy for social networks and cloud computing.

Direct marketing faces several challenges and opportunities in global markets. Several countries, such as the United Kingdom, Australia, and Japan, have requirements for mandatory "opt-in," which means