If a McDonald's menu board advertises Mini Meals, a small bundle of items for $3, McDonald's is most likely using which type of pricing strategy?
A) predatory pricing
B) value pricing
C) loss-leader pricing
D) odd-even pricing
E) barter

Question

Quizplus · Accepted Answer

Value pricing involves offering a combination of products at a lower price to provide perceived value to customers, which aligns with the concept of Mini Meals for $3.

If a McDonald's Menu Board Advertises Mini Meals, a Small