Specifying the role of price in an organization's marketing and strategic plans is referred to as
A) choosing a pricing plan.
B) defining a profit mission.
C) developing pricing constraints.
D) setting pricing objectives.
E) determining the list or quoted price.

Question

Quizplus · Accepted Answer

Setting pricing objectives involves specifying the role of price in an organization's marketing and strategic plans, guiding how pricing will support overall business goals.

Specifying the Role of Price in an Organization's Marketing and Strategic