Some firms pursue a ________ pricing objective, perhaps using discounting to generate cash to stave off bankruptcy.
A) market share
B) survival
C) sales revenue
D) single product line
E) profit

Question

Quizplus · Accepted Answer

The survival pricing objective is used by firms to generate enough cash flow to continue operations and avoid bankruptcy, often through discounting strategies.

Some Firms Pursue a ________ Pricing Objective, Perhaps Using Discounting