Which of these statements is most accurate?
A) Nonprofit organizations are exempt from having to cover the costs of producing and/or marketing their products.
B) Socially responsible corporations should have the pricing constraint of covering all costs of producing and marketing their products, but they should not price their products to earn a profit.
C) Marketers must ensure that firms in their channels of distribution make an adequate profit or they will be cut off from their customers.
D) Price elasticity of demand makes it virtually impossible for companies to cover all their marketing and production costs at all times.
E) Marketing and production costs are the most difficult and expensive aspect of pricing because they draw so much capital away from other departments in the organization.

Question

Quizplus · Accepted Answer

Marketers need to ensure that firms in their distribution channels are profitable; otherwise, these firms may not continue to distribute their products, which would cut off access to customers.

Which of These Statements Is Most Accurate