Which of These Statements Regarding Service Branding Is Most Accurate

Which of these statements regarding service branding is most accurate?

A) New services cannot be patented.
B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
C) Service providers must include the word service in all their brand names.
D) Service firms without a brand reputation find it easy to introduce new services.
E) All service logos and brands must be designated with the "SM" symbol.