Question 1

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?

Accepted Answer

The quote "What if my wife hates it?" indicates a concern about the potential negative consequences of adopting the product, which is a risk barrier. The firm would need to address this perceived risk to encourage adoption.

Question 2

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

Accepted Answer

Laggards are the last group to adopt an innovation. They are typically more traditional, have a fear of debt, and rely heavily on the opinions and experiences of neighbors and friends before making decisions.

Question 3

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a psychological barrier?

Accepted Answer

A psychological barrier is indicated by feelings of self-consciousness or discomfort, as expressed in choice A.

Question 4

Manufacturers of all-electric-powered automobiles provide low-cost leasing options in part to

Accepted Answer

Manufacturers offer low-cost leasing options to make it easier for consumers to try the new technology, thereby overcoming barriers to adoption such as high initial purchase costs or uncertainty about the product's benefits.

Question 5

One of the most popular means to gain consumer trial is through

Accepted Answer

Free samples allow consumers to try a product at no cost, encouraging them to purchase it if they like it.

Question 6

All of the following marketing actions can be used by a firm to counteract barriers to product adoption except which?

Accepted Answer

Targeting niche consumers does not directly address barriers to product adoption; it focuses on a specific market segment rather than overcoming adoption obstacles.

Question 7

All of the following are barriers to the adoption of new products except which?

Accepted Answer

The answer of All of the following are barriers to...

Question 8

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

Accepted Answer

A value barrier occurs when a consumer does not perceive the new product as offering superior benefits or value compared to what they already have. The quote in option D reflects this perception.

Question 9

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the product is facing a ________ barrier.

Accepted Answer

The reluctance to change everyday behaviors indicates a usage barrier, as it involves the effort or inconvenience of altering established habits.

Question 10

A manufacturer of a new sparkling water arranges to give free samples of the product at all Costco stores to

Accepted Answer

Giving free samples is a common strategy to encourage consumers to try and adopt a new product.

Question 11

There are several reasons a consumer might be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a usage barrier, which occurs when

Accepted Answer

A usage barrier occurs when a new product is not compatible with existing habits, making it difficult for consumers to adopt it.

Question 12

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. ________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers really behave.

Accepted Answer

The answer of A new exercise video contends that with...

Question 13

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

Accepted Answer

A usage barrier occurs when a consumer perceives that a new product will require them to change their habits or routines, as indicated by the concern about taking longer to get ready.

Question 14

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a risk barrier, which occurs when

Accepted Answer

Risk barriers involve fears related to physical, economic, or social aspects that make consumers hesitant to adopt new products.

Question 15

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

Accepted Answer

Psychological barriers often involve cultural differences or image problems that affect a consumer's willingness to adopt a new product.

Question 16

Warranties, money-back guarantees, extensive usage instructions, demonstrations, and free samples are all ways in which companies attempt to ________ new product adoption.

Accepted Answer

These strategies are used to overcome barriers to new product adoption by reducing perceived risk and increasing consumer confidence.

Question 17

A product manager is sometimes called a

Accepted Answer

A product manager is often referred to as a brand manager, as they are responsible for the strategy, roadmap, and feature definition of a product or product line, similar to managing a brand.

Question 18

Several factors explain why a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a value barrier, which occurs when

Accepted Answer

A value barrier occurs when consumers perceive no significant benefit or incentive to change from their current product to the new one.

Question 19

If a customer is reluctant to try a new product because she's afraid it might make her ill, the product is most likely facing ________ barrier.

Accepted Answer

The customer's fear of the product making her ill indicates a concern about potential negative consequences, which is a risk barrier.

Question 20

Imagine that Post Foods introduces a cereal bar-Trail Mix Crunch-just like those Kellogg's and General Mills already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands. Post Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills. Which of the following barriers to new-product adoption will most likely prevent the Post Trail Mix Crunch cereal bars from being a successful product?

Accepted Answer

The value barrier is likely to prevent success because the product does not offer any additional value or differentiation compared to existing products from Kellogg's and General Mills.

Quiz 11: Managing Successful Products, Services, and Brands