Consumer products are classified into four categories based on the effort the consumer spends on the decision, the frequency of purchase, and the
A) amount of money the customer is willing and able to spend.
B) number of competing or substitute products.
C) demographics of the consumer.
D) attributes used in making the purchase decision.
E) consumer segmentation characteristics.

Question

Quizplus · Accepted Answer

Consumer products are classified based on the attributes used in making the purchase decision, such as convenience, shopping, specialty, and unsought products. These attributes influence the effort, frequency, and decision-making process.

Consumer Products Are Classified into Four Categories Based on the Effort