Which of the following products at the time of its introduction was the best example of a discontinuous innovation?
A) DVD player
B) disposable lighters
C) instant light charcoal
D) liquid laundry detergent
E) automatic dishwashers
Correct Answer:
Verified
Q140: The tendency for some product developers to
Q141: Q142: The emphasis of a marketing strategy for Q143: A discontinuous innovation is a product that Q144: Using an existing brand name to introduce Q146: From an organization's perspective regarding its new Q147: Battery maker Duracell introduced a new product Q148: From an organization's perspective regarding its new Q149: Using an existing brand name to introduce Q150: Mr. Clean is an antibacterial cleaning liquid
A)
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