Which of these new products is the best example of the lowest level of risk from the company's point of view?
A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B) moving from production of landline telephones to smartphones
C) marketing the first Apple computer
D) changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic
E) offering online marketing classes rebranded under a new college name

Question

Quizplus · Accepted Answer

Adding a new variant to an existing product line, like Ball Park Beef Franks with Cheese, involves minimal risk as it leverages existing brand recognition and production processes.

Which of These New Products Is the Best Example of the Lowest