In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.
A) market testing
B) screening and evaluation
C) business analysis
D) development
E) commercialization

Question

Quizplus · Accepted Answer

After the business analysis stage, product ideas proceed to the development stage, where the product concept is turned into a physical product.

In the New-Product Development Process, Product Ideas That Survive the Business