To save time and money, companies often turn to ________, a technique that somewhat replicates a full-scale test market.
A) partial rollouts
B) screening and evaluation
C) virtual reality testing
D) time-to-market measures
E) simulated test markets

Question

Quizplus · Accepted Answer

Simulated test markets are used by companies to replicate a full-scale test market in a controlled environment, saving time and money.

To Save Time and Money, Companies Often Turn to ________