Which statement about marketing activities is most accurate?
A) Marketing is affected by society but rarely, if ever, affects society as a whole.
B) The marketing department works closely with other departments and employees to implement marketing activities.
C) Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
D) Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
E) Marketing directs the activities of all other departments in a business.

Question

Quizplus · Accepted Answer

The marketing department collaborates with other departments and employees to effectively implement marketing activities, ensuring alignment with overall business objectives.

Which Statement About Marketing Activities Is Most Accurate