A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and he doesn't have Internet access. Which reason explains why marketing fails to occur here?
A) There are no parties with unsatisfied needs.
B) A desire to satisfy a need is missing.
C) No assessments of consumer wants and needs have been made.
D) There is no way for the parties involved to communicate.
E) The ability to satisfy a need is missing.

Question

Quizplus · Accepted Answer

The farmhand lacks a way to communicate with a dealer to purchase the moped scooter, which is necessary for marketing to occur.

A Farmhand Would Like to Buy a Moped Scooter to Commute