A television advertisement shows several teenagers searching through the pantry for something to satisfy their hunger. The pantry offers the teenagers many alternatives-cereal, chips, cookies, and some Cool Mint Chocolate Clif Bars. The ad, which shows the teens happily selecting the Clif Bars, appeals to the consumers' ________ for sustenance to satisfy their hunger and attempts to shape their ________ for the advertised product.
A) needs; wants
B) requirements; needs
C) wants; preferences
D) demands; needs
E) preferences; enthusiasm

Question

Quizplus · Accepted Answer

The advertisement appeals to the consumers' basic needs for sustenance to satisfy their hunger and attempts to shape their wants for the advertised product, the Clif Bars.

A Television Advertisement Shows Several Teenagers Searching Through the Pantry