Firms such as Southwest Airlines, Marriott, and Facebook have achieved great success by putting a huge effort into implementing the marketing concept, giving their firms a ________ orientation.
A) production
B) sales
C) customer relationship
D) service
E) market

Question

Quizplus · Accepted Answer

These firms have achieved success by focusing on understanding and meeting the needs and wants of their customers, which is the essence of a market orientation.

Firms Such as Southwest Airlines, Marriott, and Facebook Have Achieved