A skydiving experience cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of
A) a utility.
B) a production.
C) a value.
D) a service.
E) an idea.

Question

Quizplus · Accepted Answer

A skydiving experience is considered a service because it is an intangible activity or benefit that is provided to consumers, rather than a physical product.

A Skydiving Experience Cannot Be Touched Like a Physical Object