Which Person Is an Example of an Ultimate Consumer

Which person is an example of an ultimate consumer?

A) a newspaper reporter who books a plane ticket to Washington, D.C., to cover the presidential inauguration
B) a schoolteacher who got her hair cut at a salon prior to classes starting in the fall
C) an office receptionist who renews the subscriptions for magazines that are found in the office waiting room
D) a retailer who buys banners for an upcoming store sale
E) a landscaping firm employee who buys a new wheelbarrow to haul mulch