Which product is an example of possession utility?
A) a smartphone with a large selection of new apps
B) the local dairy that offers to deliver bottles of milk to a customer's doorstep
C) disposable diapers that come equipped with resealable tabs
D) a gourmet food store that carries a line of ready-made salads
E) a mobile phone company that offers six-month financing, same as cash

Question

Quizplus · Accepted Answer

Possession utility refers to the value added to a product by making it easier for the consumer to own or purchase it. Offering financing options like "six-month financing, same as cash" makes it easier for consumers to own the mobile phone, thus providing possession utility.

Which Product Is an Example of Possession Utility