Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would
A) give a broad general overview.
B) function as a sales document.
C) be more informally written.
D) be directed to the people who would be affected by it.
E) be directed to the people who must implement the plan.

Question

Quizplus · Accepted Answer

A marketing plan for an external audience often functions as a sales document, aiming to persuade and inform stakeholders or potential investors about the viability and benefits of the marketing strategy.

Elements in a Marketing Plan Depend on Who the Audience