Which of the following statements is (are) true?
(A)The market share variance is more controllable by the marketing department than the industry volume variance.
(B)The industry volume variance is the portion of the sales activity variance due to a change in the company's proportion of sales in the markets in which they operate.
A) Only A is true.
B) Only B is true.
C) Both of these are true.
D) Neither of these is true.

Question

Quizplus · Accepted Answer

The market share variance is indeed more controllable by the marketing department as it relates to the company's share of the market, which can be influenced by marketing strategies. The industry volume variance, however, is related to changes in the overall market size, not the company's proportion of sales.

Which of the Following Statements Is (Are) True