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Next Year's Budget for Howard, Inc At the End of the Year, the Total Fixed Costs

Question 112

Essay

Next year's budget for Howard, Inc., a multi-product company, is given below:  Product A  Product B  Sales $1,890,000$1,377,000 Variable costs 919,800594,000 Fixed costs 500,000500,000Net income 470,200283,000Units252,00108,000 Market share 12.5%20.0%\begin{array}{lcc}&\text { Product A } & \text { Product B }\\\text { Sales }&\$1,890,000&\$1,377,000 \\\text { Variable costs } &919,800&594,000\\\text { Fixed costs }&500,000&500,000\\\text {Net income } & 470,200&283,000 \\\text {Units}& 252,00 &108,000\\\text { Market share } & 12.5 \% & 20.0 \%\end{array}

At the end of the year, the total fixed costs and the variable costs per unit were exactly as budgeted, but the following units per product line were sold. Howard analyzes the effects its sales variances have on the profitability of the company.
 Product Line  Units  Sales  Mkt share  A 252,230$1,848,57915.0% B 113,770$1,479,01017.0%\begin{array} { c c c c } \text { Product Line } & \text { Units } & \text { Sales } & \text { Mkt share } \\\text { A } & 252,230 & \$ 1,848,579 & 15.0 \% \\\text { B } & 113,770 & \$ 1,479,010 & 17.0 \%\end{array}
Required:
(Be sure to indicate whether the variance is favorable or unfavorable.)
a. Compute the sales activity variance for each product.
b. Compute the market share variance for each product.
c. Compute the industry volume variance for each product.

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Contribution margin per unit: Product A:...

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