(CIA adapted) The primary reason for adopting total quality management (TQM) is to achieve:
A) reduced delivery time.
B) reduced delivery charges.
C) greater customer satisfaction.
D) greater employee participation.

Question

Quizplus · Accepted Answer

The primary goal of TQM is to enhance customer satisfaction by continuously improving the quality of products and services.

(CIA Adapted) the Primary Reason for Adopting Total Quality Management